Google My Business is a tool that can be used to boost your content and SEO. This article provides tips, tools, and information on verifying the accuracy of listings for businesses with GMB and promoting them through this platform to improve search engine rankings!
Google My Business is a standard tool for digital marketers.
Google My Business is an essential tool for any digital marketer, but there’s plenty of information on the topic. Some helpful resources are lengthy and vague; others can be challenging to find or non-specific in their answers when you need them most! To take some legwork off your plate (literally), we’ve created this handy spreadsheet that guides you through determining eligibility and understanding what steps should happen next if you have multiple listings or service areas.
We’ll also help you better understand how posting content to your Google My Business listing can support the success of your business in several ways. Find out:
- How does GMB fit into my overall marketing strategy?
- Why should I care about GMB as an individual entrepreneur or company owner?
- Does it make sense for me to post all internal links on this website instead, so they show up under “Experience Your Brand Here
Tools:
- Google My Business verification troubleshooting guide.
- Guide to Google My Business Optimization.
Why Should I Have Google My Business in My Content Distribution Plan?
Content marketers should ensure that their intended audience gets exposed to the content. One way of doing this is by updating your Google My Business listing weekly as a channel, where you can share current and relevant local information for locals who use it most often (for example events or specials).
Why is Google My Business important for my local SEO?
Google My Business is an excellent way for digital marketers to get their content in front of people without waiting to see if it will rank at number ten on Google’s list.
Google My Business is more than just an advertising platform. The benefits of posting on Google my business go beyond acquiring views and clicks for your latest content. It also provides a number-one resource in determining where you should invest time building up connections with other local businesses via reviews from customers who have purchased products or services there before!
The best way to be found in local search results is by posting at least every seven days. Not only will your posts earn you a spot on the top 3 listings for relevant keywords, but this placement makes it worth adding an update!
How to be creative with your Google My Business Listing
1- Give updates on specials, offers, and news.
2- Respond to Reviews Immediately.
3- Add photos of your business, Products, Customers & team.
4- Provide Immediate answers to customer questions
5- Adjust your Map Pin to Show your Exactly Location
The same BrightLocal study also revealed that businesses receive up to 59 actions per month on Google My Business.
The actions you get from your Google My Business listing can be clicks, requests for directions, or even phone calls. If it isn’t optimized, chances are that these potential customers will go elsewhere and find what they need on another website because there is no loyalty program with their search engine!
You must pay attention to reviews. Google My Business is an excellent way for customers and potential clients to share their thoughts about your business, so you must take the time needed when addressing any negative feedback or compliments with care!
The Benefits of Google My Business Post
Posting on Google My Business helps the search engine know about your business and can show local related searches. Reviews are critical because they represent what people think of your company’s reputation- good or bad!
When you’re ready to start posting, ensure that your GMB listing is up-to-date with accurate information. This will help potential customers find the correct contact details easily!
That’s why it is so important to be posting new content regularly – when your potential customers are looking for what you have! A study from Ben Fisher reports only 17% of businesses reviewed had posts in the last seven days. This means that over 80% were missing out by not having anything fresh or exciting available online recently.
Not only are you showing potential customers what’s new with your business, but when they’re looking for it -you have them covered!
There’s been a lot of talk about how social media sites such as Facebook and Instagram can be practical marketing tools. But if no posts in their feeds or notifications tell them something happened nearby, chances are high that person won’t find out about all these great deals unless someone shares through word-of-mouth (which we know works).
Unsatisfied Customer Reviews
Negative reviews can be frustrating for customers and employees alike – especially when they need to be handled properly or promptly! We all make mistakes, but businesses must learn how to solve them quickly. A prompt response from an owner showing empathy towards your customer will go much further in fixing the issue at hand than simply giving him more reasons why you deserve her money instead of looking out solely for yourself, as many owners do these days.
Remember, all feedback is important. While people want to share their praise with the world and show off a successful business–they also need help when things go wrong! A prompt response from your team can be more valuable than five stars on Google reviews- because nobody likes being ignored or forgotten about after an error has been made.
Share Offers & Specials
You can optimize your Google My Business listing for more conversions with the right content. Think about what sets you apart from others in this competitive field, and use those features as a selling point to attract new customers!
Post Encouraging Content
We want to ensure that your customers are always welcome in the place they visit. To show this, you can post videos and photos of what’s happening at all times or even provide introductions to team members if it is not an evening business with dinnertime service–a morning coffee shop might do well using these tactics too! Make Google My Business page inviting potential visitors by thinking about “Daily Specials,” seasonal offerings, and weather-related specials like patio openers—you get my drift.
Enhance Your Listing with Rich Media Content
Elevate your online presence by collaborating with a Google-certified 360 virtual tour professional to incorporate videos into your verified business listing. Alternatively, you can create a personalized video to introduce your business and build a stronger connection with potential customers. Don’t forget to upload your video to YouTube and optimize your channel for maximum visibility, as this is an essential step towards reaching your target audience effectively. With engaging media-rich content, your business can truly stand out and make a lasting impression on visitors.
Showcase Your Business with High-Quality Photos
Make a great first impression by featuring your shop, office, or business photos as your cover image. Take advantage of this opportunity to showcase your work and products with visually stunning images that highlight your unique brand. Consider sharing photos of your past projects that you’re particularly proud of or those that have earned positive reviews from satisfied customers. By including compelling photos on your platform, you can captivate potential customers and convey the value and quality of your offerings in a way that words alone simply cannot.
Conclusion: How Google My Business Benefits Your Local SEO Efforts
Incorporating a verified and optimized Google My Business profile into your local SEO strategy can yield significant benefits. Firstly, it can increase your chances of ranking in the coveted local 3-pack, which can place your business at the top of search results for relevant local queries. Additionally, a Google My Business profile can indirectly enhance your website’s SEO performance by providing social signals to Google, driving traffic to your site, and offering social proof through customer reviews.
Google determines local search results based on three factors: relevance, distance, and prominence. Relevance refers to how well a listing matches the search query, while distance refers to the proximity of verified businesses to the searcher. Prominence measures the popularity and reputation of your business in the local community. By optimizing your Google My Business profile, you can improve all three of these factors, thereby boosting your chances of being featured in local search results and driving more traffic to your business.
